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March 11, 2009
Facebook Referring More Traffic to (Some) Big Sites than Google
Some big sites are getting big traffic, but it's not from the usual suspect of Google. Instead, it's from Facebook. PerezHilton.com and Cafemom.com are among the sites benefitting from the word of mouth and social networking going on at Facebook.
Interestingly enough, there is one more site benefitting from Facebook traffic: Twitter, whose buzz as of late seems a bit of a threat to both Facebook and Google. The threat is less for Facebook, who benefits from user mashups allowing status updates to appear on Twitter and vice versa.
Facebook sees about 1/3 of the U.S. traffic that Google does. So, it's surprising to see this trend happen so soon.
Still, Microsoft seems just a little more brilliant for becoming Facebook's search partner last year.
via AdAge
Posted by Nathania Johnson on March 11, 2009 12:42 PM
Comments
Michael Flint March 11, 2009 6:52 PM
Is there any evidence of business-centric sites getting more traffic from social networks such as Facebook? In other words, how much are business to business websites benefiting from social networks [I don't include Linkedin as a social network]
Manoj March 12, 2009 9:22 AM
I’m often baffled by how the recent Twitter frenzy has overlooked the brand opportunity for marketers on Facebook, along with the lack of scale for Twitter. Yes, Twitter now has 6 million users, but Facebook has 175 million! More importantly, according to Nielsen’s recent report on social networks, Facebook users spend an average of 3 hours and 10 minutes on the site per-month; the highest average time per-person amongst the 75 most popular brands online.
Kyle Austin March 12, 2009 4:22 PM
Lot's of people says that social network sites can drive more traffic from the net, but I dont think so, if it is possible than share me how it is.
Articles Directory April 8, 2009 8:16 AM
Its funny, we've been using social networks to help boost our Google Rankings. But the direct hits from the various social platforms are becoming more valuable to us than Google search terms. Love Twitter and StumbleUpon!