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February 25, 2009

Google Analytics Adds iPhone Advanced Segment

Last fall, Google Analytics began rolling out 7 major updates. One of those updates was Advanced Segmentation, which allows users to dig into subsets of data. Now, one of those subsets that users can check out is iPhone traffic.

To access the iPhone segment, click on the Advanced Segments drop down menu (the box next to the words "Advanced Segments") and choose "Visits from iPhones." If it's difficult to decipher the percentage of visits from iPhone, turn off "All Visits" to get a better picture of your iPhone traffic.

Related Reading:
Advanced Keyword Research Checklist: Using Multiple Datasets

Posted by Nathania Johnson on February 25, 2009 8:59 AM

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Comments

Confused by this one - Why iPhone, I know that out of all the mobile browsers it does account for quite a large number of them, however why not "mobile" (maybe its not possible with segments presently), someone did show me how to setup a mobile only "profile"... (sorry waffling) but I would prefer a mobile segment and I think they should also include a few other providers such as symbian.

Gerry  February 25, 2009 4:07 PM

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