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February 23, 2009
Google AdWords Changes URL Display Policy
Starting tomorrow, February 24, Google AdWords will begin implementing a new URL display policy. From then on, if you have multiple display URLs in the same ad group, they must all have the same top-level domain.
Google gave the following example as a group of URLs that would work in the same ad group:
- www.example.com
- www.widgets.example.com
- www.example.com/widgets/redwidgets/
- www.example.com/index.html
Here's an example of what will NOT work:
- www.example.com
- www.example.widgets.com
In order to comply, you'll either need to create new URLs or create separate ad groups.
Related Reading:
Google Testing SearchWiki For Adwords
Google AdWords Opens Up Conversion Optimizer Eligibility
Google Releases AdWords Editor Version 7.0
Posted by Nathania Johnson on February 23, 2009 10:06 AM
Comments
Interesting and makes sense. Now they can more solidly apply their adgroup quality score ranking in their overall QS calculations, and ensure it is only for a specific top level domain per ad group.
Alx Klive February 23, 2009 10:42 AM
Interesting. It does beg the question - Why?
Why on earth have they felt the need to do this?
Obviously they must have felt it was a hole that needed fixing although I can't work out what the hole was!
Any ideas?
Mike
Mike Seddon February 28, 2009 5:36 AM
