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February 19, 2009
Yahoo! Tests Rich Media Ads in Paid Search Listings
Yahoo! has been testing rich media ads in their paid search listings. Thus far, the program has been available to a small group of advertisers and seen by a small group of searchers.
The ads can include video, images, or a custom search box.
The results are promising. Advertisers testing the rich media ads saw click-through rates rise as much as 25% in the fourth quarter of 2008.
Related Reading:
Yahoo! Steals Search Share from Google in January 2009
Yahoo! to Launch New, Comprehensive Mobile Portal
Yahoo! Gives Update on Home Page Testing
Posted by Nathania Johnson on February 19, 2009 10:06 AM
Comments
Good information.
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Media Ads April 10, 2009 11:48 AM
