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February 10, 2009

ValueClick Adds Three Publishers to Health Online Ad Network

ValueClick has added three publishers to its health and wellness online advertising network. HealthCastle.com, eMedTV, and Hearthstone Communications join a group that includes Britannica Health, HealthGrades, Healthy.net, Merriam-Webster Medical Dictionary, OrganizedWisdom.com, and Wrong Diagnosis.

HealthCastle.com is a large nutrition community featuring Registered Dieticians. eMedTV hosts health articles and videos. Hearthstone Communications owns women's health sites including GYNOB.com and Fibromyalgia-Symptoms.org.

“As we continue to expand the AdRx Media network, these premium publishers add to our potential reach and the ability to more narrowly align advertisers with the content they want to be associated with,” said Denise Zaraya, director, AdRx Media. “Their vast experience and expertise within the health community, their commitment to excellence, and their high volume of quality traffic are aligned with our vision to create the leading premium health and wellness ad network.”

Related Reading:
Health Web Site Wars Continue: HealthGrades Acquires Wrong Diagnosis
Two Health Sites Merge to Challenge WebMD
Valueclick Joins Gang-up on Tacoda
Valueclick Still Touts Lead Gen , Would Love to Own DoubleClick's Performics

Posted by Nathania Johnson on February 10, 2009 9:16 AM

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