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January 28, 2009
SEW Experts: Track Those Alternate Conversions
It's natural to think about revenue-generating events such as sales, leads generated, or ads clicked on when we think about conversions. In today's Web analytics and ROI column, "Track Those Alternate Conversions," Eric Enge explains that there are many other types of valuable conversions, and we're shortchanging ourselves when we look at conversions in a narrow way.
Posted by Kevin Newcomb on January 28, 2009 12:00 AM
