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January 26, 2009
Yahoo! Search Marketing Updates Help Center
Yahoo! Search Marketing has updated its help center. Specifically, it has made the following changes:
- Better organization and easier navigation
- Stronger search functionality
- Links to related information available
- Single Page FAQ
On the front page of the Help Center, you'll find four main sections:
- Advertise Online with Yahoo! - This section outlines the account sign-up process for prospective advertisers.
- Managing Your Account - This helps walk existing advertisers through the campaign creation process.
- Fine-Tune Your Account - Advertisers ready to manage their account to a higher level of performance can mine this section for info on optimization features and general strategies for managing to specific business objectives or by industry.
- Learn Online - A repository for all training materials, tutorials, webinars and webinar summaries, and general education material to help raise your advertiser IQ.
What do you think about the updated Yahoo! Search Marketing Help Center? Let us know in the comments.
Related Reading
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Yahoo Snags Search Ad Marketshare Gain at Google's Expense
Posted by Nathania Johnson on January 26, 2009 8:11 AM
Comments
Unfortunately they do not do the best at protecting fraudulent credit cards.
They really should do better at that!
Andrea February 21, 2009 10:39 AM
I was an avid Yahoo advertiser serveral years ago...returning to the new Yahoo SM format was a frustrating experience....and the "contact us" crew is abysmal. They even send an email w/ a contact telephone number that has a recorded message to "send an email". I'll stick w/ Adwords.
john May 14, 2009 9:58 AM
