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January 23, 2009
SEW Experts: Google Conversion Optimizer: The Best-Kept Secret in PPC?
Google quietly added Conversion Optimizer to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify. In today's paid search column, "Google Conversion Optimizer: The Best-Kept Secret in PPC?," David Szetela describes the benefits of using an automated bid management, available for free and using Google's proprietary data.
Posted by Kevin Newcomb on January 23, 2009 12:00 AM
Comments
I changed over to using the Google Conversion Optimizer from managing keywords and bids myself. You know what? It still needs a lot of work. I normally like Google's tools, but this one kinda sucks. Studying analytics, I was able to get my conversions down to 90 cents each. After Google took over, I'm at over $4.50 each.
The thing that surprises me is that it is really not hard to make adjustments for a better conversion rate. It was automatic for me after a few weeks. I would thing it would be easy to program (and yes, I am a programmer and understand the limitations) but Google failed me on this one.
Maybe right another post when they fix it. Maybe they just reversed their algo so it gets you the worst possible conversion rate instead.
Dan February 28, 2009 12:25 PM
