« Rounding Up the Usual Click Fraud Suspects | Main | Women Aged 30-39 Spend Most Time Viewing Internet and TV Simultaneously »
January 12, 2009
adCenter Rolls Out New Custom Date Range & Filter Options for Performance Data
Microsoft's adCenter has rolled out a couple of new options to sort and filter your data. First up is custom date ranges. Now, you can access data for up to 31 consecutive days from the last two years without running a report.
Secondly, adCenter has brought custom filters, similar to what you might find in Microsoft Excel. For example, you can display keywords with a high spend but low click-through rate (CTR) in order to optimize them for better performance.
Writing on the adCenter blog, Mel Carson says, "Finding the information that is most important to you by applying column filters to your campaign performance grids can help you hide low-performing keywords and let you focus on the high-performing ones."
What do you think of adCenter's updates? Let us know in the comments.
Related Reading:
adCenter Offers $1000 in Free Clicks for SEMPO Members
New Campaign Management and Editorial Updates for Microsoft adCenter
Microsoft adCenter Launches Learning Center
adCenter Introduces Dynamic Text Insertion
Posted by Nathania Johnson on January 12, 2009 11:30 AM
Comments
This is very handy... now if they just had a little more traffic...
AussieWebmaster January 12, 2009 12:35 PM
Or if it just took less than 400 clicks to add/edit a keyword...
leb0wski January 13, 2009 3:33 PM
