« SEW Experts: PPC Landing Pages: Surprising Examples | Main | SEW Experts: We're All Convertibles, And It's Time to Take the Top Down! »
January 9, 2009
SEW Experts: Lies, Damned Lies, and Statistics
Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors, and I'm often amazed at the confusion surrounding how local search campaign analytics are reported, and sometimes twisted, to create a desired story. In today's local & mobile search column, "Lies, Damned Lies, and Statistics," local search expert Gregg Stewart lays out the basics you need to know to implement useful Web analytics for your local search campaigns.
Posted by Kevin Newcomb on January 9, 2009 12:00 AM
