January 9, 2009

Is Yahoo on the Verge of Naming Yang's Replacement?

The Wall Street Journal today is reporting that a new Yahoo! CEO could be named as early as next week. Lately, the buzz has surrounded Autodesk executive chairman Carol Bartz.

Bartz previously was CEO of Autodesk from 1992 to 2006. She has also been an executive at Sun Microsystems.

She serves on the board of Cisco with current Yahoo! CEO Jerry Yang and on the Intel board with current Yahoo! President Susan Decker.

Last November, Jerry Yang announced that he would be stepping down from his role as CEO. He will remain at the Sunnyvale search engine as Chief Yahoo!

Posted by Nathania Johnson on 11:29 AM | Permalink | Comments (0)

Ogilvy Public Relations Launches Social Media RSS Dashboard

Ogilvy Public Relations has launched The Daily Influence, something they call a social media RSS dashboard. Built on Netvibes, an RSS aggregator (aka newsreader), the site comes standards with pre-selected feeds from popular social media and technology sites.

If you click on different tabs near the top, you'll find different niches.

Hey, Ogilvy - why not add Search Engine Watch to your advertising page? Just sayin'

Anyway, you can sign up and customize the feeds you want to see. If you already have a Netvibes account, you can use it to sign in.

This is probably best for Social Media newbies who just don't know what blogs to follow. Or if you're new to RSS and newsreaders, this might be a good place to start.

Posted by Nathania Johnson on 10:47 AM | Permalink | Comments (0)

Yelp User Being Sued for Negative Review

A new lawsuit brought by a San Francisco chiropractor Steven Biegel is raising a very good question about online reviews. The chiropractor was none too pleased to find a negative review about his practice on Yelp.

The review was written Christopher Norberg, who has a conflict with the chiropractor over a billing issue. His review said that Biegel was dishonest.

Biegel's attorney is calling it libel, thus the lawsuit. Today, the two sides are undergoing court-ordered mediation. If it's not resolved, the suit will go to court March 2.

Posted by Nathania Johnson on 10:34 AM | Permalink | Comments (0)

Web Analytics Association Releases 2009 Outlook Survey Data

The Web Analytics Association has released data from a survey conducted about analytics proffesionals' plans for the coming year. Here's what they found:

Over 40 percent of respondents see funding as the biggest challenge in 2009, the investment outlook is positive
Over 96 percent of respondents indicated that they plan to increase or maintain current spending on web analytics in 2009. According to the survey, the budget increases will primarily be used to boost web analytics training.
Roughly 81 percent of respondents plan to invest in consulting and staffing to help make the most out of their existing analytics tools and take action on the data they provide to improve web site performance and boost ROI from online marketing campaigns.
Over 41 percent indicated they will be investing in add-on tools such as behavioral targeting and paid search.
Over 65 percent of respondents revealed a demand to have business decisions driven by analytics, a top web analytics initiative in 2009

What do you think of the results? Let us know your thoughts in the comments.

Related Reading:
Web Analytics Association Asks for Public Comment on New Standard Definitions
Web Analytics Association Adds Yahoo's Mortenson to Board of Directors
New Board of Directors for the Web Analytics Association

Posted by Nathania Johnson on 9:28 AM | Permalink | Comments (0)

SEW Experts: We're All Convertibles, And It's Time to Take the Top Down!

Search Engine Watch Expert - Frank Watson Search Engine Watch Expert - Chris Boggs Many of us are still looking at the Web through a narrow perspective of search. If we think in terms of what search is -- not as it exists online, but what motivates it, how it can be answered, and what happens when it truly is delivered -- there may be an answer on where the industry is headed and how to be successful in it. In today's SEM Crossfire column, "We're All Convertibles, And It's Time to Take the Top Down!," Frank Watson and Chris Boggs discuss the future of search marketing accountability.

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Posted by Kevin Newcomb on 12:00 AM | Permalink | Comments (0)

SEW Experts: Lies, Damned Lies, and Statistics

Search Engine Watch Expert - Gregg Stewart Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors, and I'm often amazed at the confusion surrounding how local search campaign analytics are reported, and sometimes twisted, to create a desired story. In today's local & mobile search column, "Lies, Damned Lies, and Statistics," local search expert Gregg Stewart lays out the basics you need to know to implement useful Web analytics for your local search campaigns.

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Posted by Kevin Newcomb on 12:00 AM | Permalink | Comments (0)

SEW Experts: PPC Landing Pages: Surprising Examples

Search Engine Watch Expert - David Szetela It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. In today's Profitable PPC column, "PPC Landing Pages: Surprising Examples," David Szetela looks at some real-world examples to see what they're doing right, and what they're doing wrong.

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Posted by Kevin Newcomb on 12:00 AM | Permalink | Comments (0)

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