« Web Application Delays of 5 Seconds or More Significantly Affect Business Performance | Main | SEW Experts: PPC Landing Pages: Surprising Examples »
January 8, 2009
Yahoo Gets Into the TV Business (Kinda), While TiVo Gets Into Search (Sorta)
The news coming out of this year's CES is turning out to be a showcase for the way things are changing for the internet, which in turns affect how people use search (for both searching and marketing).
First, Microsoft had its major Live Search announcements. Then, we saw a device with Android to compete with the iPod Touch.
But another major topic is the merging of TV with the Internet. This isn't anything new, it's just getting cooler. You or your grandma may have used Web TV before. Remember those good ol' days? But it's online video sites like YouTube and now Hulu which are really driving the convergence.
Electronics companies such as LG and Samsung are debuting new televisions that are Internet connected. Yahoo is taking advantage of the opportunity.
Yahoo has developed a Widget Channel for these new devices. The channel is powered by their Widget Engine. Developers can create widgets to enhance a viewer's TV watching experience.
Here's what a Yahoo! weather widget looks like:
eBay, CBS and MySpace have widgets on the channel, with more expected soon from Netflix, Twitter, the New York Times and more.
“Yahoo! has combined key attributes of the Internet, including openness, community, and personalization, with the power of television,” said Patrick Barry, vice president, Connected TV, Yahoo!. “By creating this revolutionary new Internet experience, and combining our technology with the global distribution of major consumer electronics partners, we enable consumers to access the relevant information and content to enhance their television watching experience.”
Last but not least, TiVo has updated the search on their digital video recording service.
"What Google did for the Internet, TiVo is now doing for the TV, bringing people a combination of excellent search results and innovative discovery that can't be found anywhere else," said Tom Rogers, CEO and President of TiVo. "TiVo has always been known as the best way to watch what you want, when you want it. Now we're taking that to a new level, using TiVo technology to find just the right program from hundreds of channels and thousands of broadband options, all in seconds. It is clear TiVo is leading the way in providing more choice, and also leading the way in finding content quickly. TiVo Search is a new way to find what you've been missing."
With the marriage of TV and the internet, TiVo could rise as a player in search.
What do you, dear reader, think about these new developments? Share your thoughts on the convergence of TV and the internet in the comments.
Posted by Nathania Johnson on January 8, 2009 11:28 AM
Comments
Sachin January 8, 2009 12:27 PM
I think it's interesting that Mr. Barry believes that having NY Times, MySpace, et all "enhances" one's TV viewing experience. I would contend that they "distract" from the TV viewing experience as they are entirely removed from any programming content one might be watching. The development and integration of these widgets onto the TV screen seems more in the vein of "Because it's possible" and less from the vantage point of actually taking the activity and ingrained habits of watching TV deeper for the viewer.
Ewen February 25, 2009 7:36 PM
I think except delicious and flickr Yahoo s a big flop