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December 29, 2008
Search Will Get Smarter: The Prediction Made Every Year
The prediction that search engines will get smarter has been made by a number of people. And surprise, surprise it is one that seems to be made every year. Guess it is the easiest one to make.
In 1999, Microsoft was on a mission to make its engine smarter .
In 2001, getting a search engine to think like a human was a method touted to make it smarter.
In 2002, natural language improvements seemed to be the way to make search engines smarter.
In 2003, LookSmart thought the answer was to look smarter. Funny, this was also the year Mooter Search was launched in Australia and was heralded as a humanized msart engine - wonder whatever happened to them.
2004 saw the launch of Accoona that was hailed as a smarter engine using synonyms and not exact word matches in its searches. This method is now used by virtually all engines.
In 2005, smarter search was supposed to come from niched engines such as travel search engines. Though Ask - still known as AskJeeves - saw the future in Web Answers as a supplement to their Smart Search.
2006 saw the launch of ChaCha - the human-powered search engine. It was also the year Google started its customized search - another answer to smarter search. Former SEWer Chris Sherman was even quoted by the Times Online saying it would find the needle and not the haystack.
Last year the integration of mobile phones and localized results was seen as the smart move for the future though at least one that would take 5 years to be fully functional.
So as you read the predictions over the next few weeks keep this in mind. Search engines will always be getting smarter, but sometimes the methods suggested do not bear the fruit.
Posted by Frank Watson on December 29, 2008 1:37 PM
Comments
I love how back in 1999 "Microsoft was on a mission to make its engine smarter" and yet it seems to be one area of their business that they still can't quite grasp?!
Ben McKay December 29, 2008 5:23 PM
They are getting "smarter" every year but their task has never been so difficult.
Is it going to improve next year? I'm not sure and it doesn`t matter because we are going to keep searching anyway :D
funride December 29, 2008 6:38 PM
Maybe if they had concentrated on that for 9 years they would have a better share of the market
AussieWebmaster December 29, 2008 7:26 PM
Good thing that M$ doesn't have any dominance in search and it's a very good thing that the yahoo deal didn't work out.
e4c5 December 29, 2008 8:06 PM
Yes I agree if they had spent the last 9 years improving the engine in a serious way they could possibly have a great market share by now.
AussieWebmaster December 29, 2008 8:27 PM
I expect vertical search to be a key area for development of smarter engines at this point.
Phoebe December 30, 2008 4:04 AM
Vertical and some integration of social networking - a synergy of search and social bookmarking with passed influence within groups is what I can see
AussieWebmaster December 30, 2008 4:34 AM
The fact that a computer (Deep Blue) beat Gary Kasparov in a chess competition suggests to me that the algorithms still have a way to go (and then there is the human / subjective side of qualifying search - this, in itself, is going to be a massive challenge, alone, for the search engines, i think).
Eamon December 30, 2008 7:15 AM
