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December 18, 2008
81% of Online Holiday Shoppers Read Product Reviews
It's no secret that reviews and ratings can affect a customer's purchasing decision, and today, Nielsen Online has released data showing just how powerful those reviews can be.
- 81% of online holiday shoppers read a product review at some point during the shopping process.
- 71% said that customer reviews made them feel better about their purchase
- 63% agree that having more than one review on a product is important
- 14% looked for reviews from an established source
- Only 3% sought out reviews from people they knew personally.
Marketing of any kind starts with the product. If you have a solid product, it will be so much easier to advertise it. Plus, you're more likely to have a positive experience with marketing that is out of your control, like reviews, ratings, and word-of-mouth. All of these things can show up in search results, especially the more clicked upon organic search results.
Posted by Nathania Johnson on December 18, 2008 11:02 AM
Comments
Type any web address in your browser such as ipod.product.info, wii.product.info, sony.product.info and instantly find product reviews before you buy. Search through thousands of reviews from the internet's best product review websites. Find consumer reviews, expert reviews, buying guides, and more. We use a custom Google search to search and display results from only specific portions of specific websites that contain product reviews. We manually review each portion of each website before including webpages in search results. Good product review sources are very hard to find. As a result, we are constantly seeking more sources of good product review websites. If you have a website, blog, video, or any other product review information we would be happy to include your site in the search results and add your link below. It's free.
Jeff December 25, 2008 9:32 PM
