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December 17, 2008
Yahoo! Finance is Market Leader in Business Information Sites
One of our readers, Marc Jones, asked me to update a blog post that I wrote back on March 19, 2007, entitled, "Yahoo! Finance Market Share 52 times Bigger than Google Finance." Well, 'tis the season.
So, Marc, here's an update from Matt Tatham of Hitwise:
Business Information Sites Nov-08
Rank Website Domain Market Share
1 Yahoo! Finance finance.yahoo.com 29.63%
2 MSN Money moneycentral.msn.com 10.24%
3 CNN Money money.cnn.com 9.02%
4 Bloomberg www.bloomberg.com 3.81%
5 Market Watch www.marketwatch.com 3.44%
6 Reuters www.reuters.com 3.11%
7 Internal Revenue Service www.irs.gov 2.32%
8 Google Finance finance.google.com 2.31%
9 The Wall Street Journal www.wsj.com 2.29%
10 CNBC.com www.cnbc.com 2.26%
So, Yahoo! Finance is the leader of the pack -- by almost a three-to-one margin over MSN Money, which is in second place. But Yahoo! Finance is no longer 52 times bigger than Google Finance. Today, it is "merely" 12.8 times bigger.
Okay, that's still a "humongous" lead. (Humongous is a term that we bloggers use to mean extremely huge. We don't get to use it that often when talking about someone who competes with Google. But, we are talking about Google Finance and not Google.)
So, let me thank Marc for asking the question and thank Matt for answering it. And for all of you who are watching your 401K plans become 201K plans, may I suggest that you visit some of the top business information sites to see if one provides you with better insights than the others. And let me know what you find.
Posted by Greg Jarboe on December 17, 2008 4:29 PM
Comments
Too bad all that hard work from the Yahoo Finance team didn't do anything to save their jobs... Yahoo is outsourcing the entire operation to India.
Mike December 18, 2008 4:12 PM
An article on May 14, 2007 by Melissa Lafsky in the Freakonomics Blog on NYTimes.com about "Outsourcing Journalism?" noted that Reuters regularly runs Wall Street articles written in its Bangalore office. So, this trend has been going on for a while. Not that this will make any of my journalist friends any happier.
Greg Jarboe December 18, 2008 5:11 PM
Thank you for the information; but as far as i know Google never had an attempt to play big for finance. Am i mistaken?
MGA December 19, 2008 5:59 PM
I don't think Google attempts be #8 in anything. My guess is that they want to be #1 or at least #2 in everything they do. So, they can afford to be patient -- but I suspect that they aren't satisfied with where they currently stand in finance.
Greg Jarboe December 20, 2008 4:14 PM
Intresting...you would think Google would have been on top.
Fleemarkets December 22, 2008 11:02 AM
No, Google isn't always on top. For example, Google News also trails Yahoo! News. On the other hand, YouTube crushes Yahoo! Video. So, yes, it is understandable that Google appears to be on top across the board.
Greg Jarboe December 22, 2008 12:44 PM
