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November 24, 2008
Is Live Search Renaming A Miva Move?
Seems Microsoft is moving to finalize the renaming of Live Search to Kumo, according to LiveSide.net. The possibility has been discussed at various times this year.
Renaming and branding moves by search engines have not had much luck. Ask.coms removal of Jeeves seemed to hurt them, FindWhat and eSpotting merger and rename to Miva definitely impacted the companies, so there is data for not making the changes.
True GoClick to Overture went okay - but then they had a great product in a growing market - just like BackRub and Google.... but that was really prepublic launch.
If the move goes through will be well worth tracking.
Posted by Frank Watson on November 24, 2008 12:53 PM
Comments
Kumo? Sounds like a porn star.
Uh, how about something that at least stands a chance of working as a brand name like, let's see, MICROSOFT Search?
Now that might just work!
Richard Burckhardt November 24, 2008 5:56 PM
Very interesting. I kinda liked "Live".
Mike at Search123.com January 21, 2009 6:01 PM
Microsoft should change their name to BIG&HARD or rock solid. I feel yo pain M$.
Deadmail, deadsearch, and deadspaces are all going DEAD!
seobro April 4, 2009 4:33 PM
