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November 24, 2008
AdBrite Adds CPC Option for Banner Ads
Advertising network AdBrite is now offering CPC (click per cost) for banner ads. Customers were already able to bid via CPC on search placements and text ads. Previously, graphical ads were restricted to CPM (cost per impression).
"AdBrite is committed to our advertisers' success," said AdBrite CEO, Ignacio Fanlo. "Allowing them to pay for performance makes sense. More than 90 million consumers visit AdBrite's sites every month, and our new CPC auction provides an effective and low-risk way for advertisers to engage them."
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Posted by Nathania Johnson on November 24, 2008 10:37 AM
Comments
This will change the revenues from adbrite. Many people relied on the cpm model for monetizing their sites.
Adbrite November 25, 2008 5:33 AM
