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November 20, 2008
Local Video Ads Come to Local.com
Local search site Local.com has integrated local video ads throughout its site. Initially the ads will come from Jivox, an online local video advertising provider. Eventually, the video ads will expand to include more providers.
“We believe that video advertising provides consumers with relevant, timely information about local businesses, products and services. It's natural for video to be integrated into our local search ecosystem over time,” said Kim LaFleur, Local.com vice president, product management. “Local video bridges the product gap that exists between businesses that advertise in print, but perhaps don't have the budget to move to television advertising yet, and unlike TV advertising, ROI is fully trackable. We plan to incorporate additional video capabilities and syndication to our network next year.”
Related Reading:
Local.com Partners with Hearst's White Directory Publishers
Local.com Launches Ratings and Reviews Engine
Local.com Renews With Yahoo As Search Partner
Posted by Nathania Johnson on November 20, 2008 10:15 AM
