« TNS Unveils Next Generation of Online Advertising Monitoring Tools | Main | Yahoo! Search BOSS Enables Key Terms »
November 19, 2008
Google AdWords Launches Search-Based Keyword Tool
Google AdWords has released a new keyword tool. This one lets users plug in their website and a few keywords. The tool, dubbed Search-based keyword tool, takes a look at the site and makes suggestions for keywords that may be relevant to your paid search campaign.
The idea is that you might be missing out on terms that are being searched for. I have to admit, when I've used keyword tools, I've often been wishing I knew what people were searching for instead of guessing.
But the SEO copywriter in me also knows that so many sites are already optimized for keyword terms based on traditional keyword research, which often starts with a guess.
Plus, the existing keyword tool takes keywords and phrases plugged in by the user already returns a bunch of suggestions.
The tool's strength lies in avoiding human error. In other words, the existing AdWords keyword tool relies on human entry. This tool looks at the site and can help marketers avoid overlooking terms they may have missed.
Still, remember the tool is in beta. And Google makes it clear that it's not responsible if you use their suggested keywords in a way that violates the law. Say, by creating an ad that includes a trademarked term.
Related Reading:
AdWords Keyword Tool Now Shows Numerical Data
Posted by Nathania Johnson on November 19, 2008 8:47 AM
Comments
Great post! I didn't know this--thanks for this post!
The new keyword tool will surely contribute significantly for my advertising campaign.
Roy Van Rivero November 19, 2008 11:41 AM
That is a good thing but i only focus on the volume of monthly searches. Thanks for sharing, Google rocks . But this is a good news for internet marketeer like us.
Pahdi December 14, 2008 8:32 PM
Great post! I didn't know this--thanks for this post
online film izle May 15, 2009 7:09 PM
