« AOL Presents the Platform-A Tour | Main | Civil Complaint Brought Against Mark Cuban for Insider Trading Regarding Mamma.com »
November 17, 2008
24/7 Real Media is Fastest Growing Top 10 Ad Network
While some sectors in the economy are struggling, 24/7 Real Media brings some much needed good news. They are the fastest growing top ten ad network in the six months ending October 2008, according to the comScore Media Metrix report.
24/7 grew by 36% and now reaches 135 million unique users. That's 71% of U.S. internet users.
“We will continue to diversify our publisher network to provide advertisers with unmatched targeting and reach, to accomplish their specific program goals and experience increased ROI for every campaign,” said Ari Bluman, president of North American sales and operations for 24/7 Real Media, Inc. “As a result of our robust targeting options and tremendous reach, we have one of the highest performing networks available.”
Related Reading:
WPP Seals Deal to Acquire 24/7 Real Media
Yahoo, WPP Partner To Sell Ad Inventory
24/7 Real Media Launches B2B Ad Network
Posted by Nathania Johnson on November 17, 2008 9:28 AM
Comments
Doogie November 18, 2008 5:49 PM
Getting traffic is only half the work, not getting conversion can have many reasons.
1. the trafic isn't relevant
2. your site is bad for converting
3. your business idea is bad
Nr 1 and 2 can be solved :)
Anyways Doogie it's not always the the "account managers" fault your not getting ROI.
Bart November 19, 2008 10:50 AM
I ran a campaign with 24/7 real media, it was a complete waste of money. I don't think their "account managers" care if your ads perform. They'll keep telling you to keep the ads going even if you are not converting, so that they can use the data to "optimize". Pretty sure their early profit growth was from big name companies who care nothing for performance and blew money on branding. With the economic woes of today and big companies going out of business, I doubt 24/7 real media will get that business anymore. I predict quarterly losses in the upcoming months for 24/7 real media and other companies like them, especially if they keep their current sales and account management "talent"