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November 14, 2008
SEW Experts: Offline and Online Conversions Tracking: Increase Your ROI
The accountability of online marketing is only as good as the analytics an advertiser employs. In today's vertical search column, "Offline and Online Conversions Tracking: Increase Your ROI," local search expert Gregg Stewart explains that tracking conversions -- both online and offline -- can be tricky, but it is an important part of any online marketing program, especially for businesses with a local presence.
Posted by Kevin Newcomb on November 14, 2008 12:00 AM
Comments
Thanks, we'll be will be checking his link. I have exchanged comments on 'local search' with Mike Blumenthal, he's quite vocal and regularly posts on the topic of local search. We're looking for a few more followers of the 'local search' phenomena on an "other than Google" observations. Mike is great, but usually he discusses Google. We want to keep abreast of other sources who ride the evolving wave of local search/maps etc. Thanks again.
Dave Hucker April 6, 2009 10:05 AM
