« SEW Experts: Obama's Link Strategy Fuels Election Victory | Main | Q3 Earnings for MySpace, interCLICK and Answers Corp. »
November 6, 2008
SEW Experts: The Account Quality Score: Money Pit for the Uninformed
In Google AdWords, an ad's Quality Score calculation is based on how well the account's campaigns have performed over time, especially in terms of CTR. So what happens with new accounts? Since there's no CTR data on which to base QS, how does Google determine minimum bids? In today's Profitable PPC column, "The Account Quality Score: Money Pit for the Uninformed," David Szetela outlines what happens with new AdWords accounts, and what you can do about it.
Posted by Kevin Newcomb on November 6, 2008 12:00 AM
