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October 30, 2008
New AOL.com Launches; Due Diligence on Yahoo Merger Reported
When I read that AOL.com launched a new homepage, I naturally hopped on over there to see what the new look, um, looked like. It looked the same, except with dark blue trim and web 2.0 stripes in the background for good measure.
Otherwise, it still holds the same basic design as....Yahoo. I then came across a story by Reuters which says Yahoo and AOL are conducting "due diligence" on a possible (probable?) merger by the two web companies. I was not at all surprised.
Something else to know about the new AOL is that it incorporates a new social element.
What the new feature allows you to do is sign into social networks like Facebook and Bebo directly from the homepage.This is a smart move and will blend nicely with Yahoo's push toward open source should the merger occur.
“As the Web becomes more fragmented, consumers want choice and relevance in their Web experiences. AOL.com is the first traditional big portal to offer access to popular social networking sites all in one place,” said Bill Wilson, Executive Vice President, AOL Programming. “Now consumers can connect with their numerous networks and information sources all from AOL.com. We have already seen success by opening up AOL.com to other e-mail providers. We will continue to enhance the appeal of our portal with the changes we are making today by adding more relevant programming, customization opportunities, greater integration of third party content, improved design and access to social networks directly from AOL.com."
Posted by Nathania Johnson on October 30, 2008 11:16 AM
Comments
John SMith October 30, 2008 6:30 PM
It's always a bad sign when two dying companies talk about merger. Yang should have swallowed his pride and sold to Microsoft when he had the change.