« Why CafePress Needs Online Ratings | Main | SEW Experts: Use Humor for Link Marketing »
October 30, 2008
SEW Experts: Trick or Tweet for CNN
Social media is revolutionary. It allows CNN anchor Rick Sanchez to have a relationship with 30,000 people, and make a connection with them that can translate to other media. In today's building brand equity column, "Trick or Tweet for CNN," Erik Qualman explains that companies need to relinquish the total control they've had and allow users, consumers, viewers, etc. to take their rightful ownership.
Posted by Kevin Newcomb on October 30, 2008 12:00 AM
