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October 28, 2008
New Campaign Management and Editorial Updates for Microsoft adCenter
Microsoft adCenter has released a slew of updates for the fall to aid you in your paid search campaigns. The updates include:
- Campaign Management: ability to pause and resume ads and keywords, geo-targeting enhancements, and improved performance reporting on the Ads page
- Editorial Improvements: faster reviews, dynamic feedback about why ads and keywords were disapproved, and inline notification when dynamic text causes your ads to exceed character limits
- User Management: if previously you were only able to have one user, now you can create multiple account users
- Content Ads (U.S. only): get keyword bid suggestions and performance estimates for your content ads
What do you think of the updates? Let us know in the comments.
Related Reading:
Microsoft adCenter Launches Learning Center
adCenter Introduces Dynamic Text Insertion
Microsoft adCenter Updates Credit Card Options
Posted by Nathania Johnson on October 28, 2008 10:17 AM
