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October 22, 2008
Google Analytics Unveils 7 Major Updates
Just in time for a weakening economy and the holiday retail season, Google will begin rolling out 7 new features to Analytics over the coming weeks.
The new updates are enterprise level features that Google will now be offering for free.
First up is an integration with AdSense. This one will be rolled out over several months, so if you don't see it for a while, you'll know why. You'll be able to view AdSense performance based on page and referring site. Plus, you'll be able to tell where you're traffic is coming from geographically.
The rest of the updates will begin rolling out over the next few weeks. Don't expect to see them all at once. You'll more likely see them added one at a time. Here they are, in no particular order:
- Updated user interface. You may have seen this already today on your account. This is a cosmetic update with a cleaner look.
- Updated management interface. Soon, you'll be given a summarized glimpse at your stats upon logging into analytics. Also included are added administrative abiliies to rename and delete accounts and profiles.
- Custom reporting. You can create reports based on the data that's important to you and organized how you want to see it. Choose which stats you want on the x and y axis and what data you want to drill into.
- Advanced segmentation. Check out data on subsets of traffic. You can use this feature to compare traffic from paid search versus organic search, for example. You can integrate this with custom reporting, as well.
- Motion Charts This takes your data and visualizes it using colors and bubbles. Sound funky? Check out this video to learn more:
- New API - People have done some pretty creative things with Google Analytics from mobile and desktop applications to Grease Monkey scripts. Now, developers have it easier with the new Google Analytics API. Google is hoping that third party developers will dream up applications that aren't currently floating around the offices in Mountain View.
Google has a YouTube channel dedicated to these updates. It's a great way to learn more about how the new features work. Check it out and then let us know your impressions of these coming changes by leaving a comment.
Related Reading:
Google Analytics Now Available in Google Code
Google Analytics Now Shows When a Visitor Uses Chrome
Does Google Analytics Share Data with Google Trends and Ad Planner?
Google Analytics Adds Adwords TV Campaign Reporting
Posted by Nathania Johnson on October 22, 2008 1:49 PM
Comments
I think the major area of this upgrade is the ability to measure AdSense income and conversions - as good as the recent ability to separate search partners from Google search.
AussieWebmaster October 23, 2008 12:40 AM
Does anyone know if the new features are available if I am using the Urchin code on my site?
Jason October 23, 2008 9:04 AM
FYI: Google analytic has also updated its tracking code..!!!
old tracking code is still working but...new one is more effective..!!!
as when i was using the old code...my data are not accurate..but once i switched to...new one...its working great..!!!
i can see the detailed result now..!!!
Seems like...Google is gearing up for fight against yahoo analytic!!!
paranoid October 23, 2008 2:05 PM
