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October 22, 2008
60% of Marketing Budgets Remain Unchanged by Economy
So far, the majority of marketing budgets are not facing changes or cuts due to the economy, according to survey results released by eMetrics.
60% of respondents said their marketing budgets haven't changed.
After that, the news gets a little discouraging.
27.6% said their budgets are being affected negatively, while 6.9% answered very negatively.
Only 3.4% said their budgets were being affected positively and a miniscule 1.7% answered very positively.
Don't stay bummed for too long. The economy seems to finally getting senior management on board with those ever important analytics.
80.4% of marketers say interest in web analytics from senior management in the past 6 months has increased. On that note, it might be a good time to start pitching landing page testing as well.
So what advertising campaigns are specifically being affected? Check out this chart:
Some of the channels are being outsourced:
You can view the full report here (pdf).
What are your thoughts on the economy and marketing budgets? Leave your thoughts in the comments.
Posted by Nathania Johnson on October 22, 2008 12:26 PM
Comments
geld lenen October 22, 2008 4:07 PM
Well, the way I see it, is that the economy has to slow down every now and then. Although it isn't a good thing for most of us, maybe we can learn from it. I can imagine you have to work a lot harder for the same result, which, eventually will pay off once the economy starts to recover.