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October 17, 2008
Mom Bloggers Prove Powerful Resource to Marketing and Branding Success
A whopping 94% of moms rely on other moms during a purchasing decision. So, it comes as no surprise to learn that mom bloggers can have a powerful impact on your online marketing campaign.
Here's some data from Mom Central Consulting to help let this idea sink in deep into your marketing grey matter:
- 96% of Moms value recommendations they find on Mom Blogs
- Over 78% of Mom Bloggers now review products and services
- More than 60% of Mom Bloggers consider making money important and want more connectivity with companies
- 37% of Mom Bloggers have been contacted as resources for the press
Woah! Did you see that last number? Kind of small considering how powerful moms are. There's clearly an opportunity for you to go in there and snag some good mom blog coverage.
Need tips on how to approach bloggers? (Hint: It's not like pitching a journalist)
- Send them a friendly, personalized email. Do not mass email.
- Ask permission to send them a sample of your product or free trial of your service. Do not send unsolicited!
- Offer them something to give away to their readers
- Be accessible to answer questions
- Be cordial even when you get a bad review. It's ok to comment and defend your product (politely!). But it's even better to take their criticism to heart and make your product or service better.
What are your tips for approaching mom bloggers? Any success stories? Share your success in the comments!
Related Reading:
Moms See Search as Task-Oriented; Websites as Entertainment
Women More Likely Than Men to Begin Real Estate Search Online
Yahoo Wants Women Now
Posted by Nathania Johnson on October 17, 2008 11:29 AM
Comments
Mommy blogs may seem like a funny name but they are a great example of the growing social communities and their major impact on trust online.
Search engines will never fully go away, but the "cesspool", as Eric Schmidt called it, is creating a situation where more and more people are now turning to their social communities to find things.
I wonder how long it is before Google has a new advertising approach for their many Blogger users?
AussieWebmaster October 17, 2008 1:38 PM
Go Moms!
This is interesting information, and certainly something to bear in mind for small business owners who market to mothers.
Foot In Mouth October 17, 2008 2:09 PM
Some additional insights into Mom Bloggers:
- Mom Bloggers tend to be Gen Y and Gen Xers.
- 75% of moms beleive blogging is the most exciting new media
- Less than 40% of all moms actually blog
For more marketing insights I invited you to read, the newest book on the subject, "Mom 3.0: Marketing WITH Moms by Leveraging New Media and Technologies".
maria bailey October 18, 2008 3:57 PM
