« Google Q3 Revenue Increases 31% Year-Over-Year, Up 3% Over Q2 2008 | Main | SEW Experts: Google's New Tools for Site Link Strengthening »
October 17, 2008
SEW Experts: Making the Most of Your Local Search Marketing Dollars
Clients often ask where they should spend their marketing dollars: online or offline, search or display? The problem with these questions: they assume there's one or only a few sources for all local sales leads. In today's vertical search column, "Making the Most of Your Local Search Marketing Dollars," local search expert Gregg Stewart explains that the question isn't "either/or;" it's about how much of each.
Posted by Kevin Newcomb on October 17, 2008 12:00 AM
