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October 15, 2008
ChaCha Selected by Rock the Vote for Mobile Answers
ChaCha has been selected by Rock the Vote to provide SMS search for the duration of the 2008 elections. Rock the Vote is the effort by MTV to make voting cool among youth.
Users can text questions RTVOTE (788683) on their cell phones and receive nonpartisan answers from "politically-trained ChaCha Guides." Texters can learn where their polling place is, candidate issues, and whether or not it's possible to remain nonpartisan in this election anymore.
“As the presidential election continues to heat up, we've seen a sizable increase in questions about the election,” said ChaCha Co-Founder and President, Brad Bostic. “ChaCha has rapidly become a popular, trusted resource for young people who want information while on the go. By making credible answers easy to access on virtually any mobile phone, ChaCha and Rock the Vote are providing unprecedented access to the information voters need to make informed choices.”
Related Reading:
ChaCha is Fastest Growing Mobile Text Search Service
ChaCha Launches Enterprise Mobile Answers Service
Posted by Nathania Johnson on October 15, 2008 9:40 AM
Comments
Ash October 15, 2008 2:06 PM
Rock the vote is an excellent program. Many of the young voters respond really to the celebrity videos and PSAs that are released exclusively online. Here is my favorite!
Jeremy Stobo November 4, 2008 3:21 PM
this is a great partnership to reach the younger demo. sounds like just the kind of info they are looking for, hope it gets the 18-24 voters out to the polls!