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October 7, 2008
Internet Advertising Up 15.2% for the First Half of 2008
The Interactive Adverising Bureau (IAB) and PricewaterhouseCoopers have released internet advertising data for the first six months of 2008. The six month period saw $11.5 billion in revenues, up 15.2% over the same period in 2007.
The second quarter of 2008 was up 12.8% over Q2 of 2007, but showed a slight decline, 0.3%, from the first quarter.
Search revenues neared $5.1 billion, up 24% year-over-year. Display neared $3.8 billion, up 19%.
“Interactive advertising continues to demonstrate year over year growth as marketers and consumers increase their embrace of digital media,” said Randall Rothenberg, president and CEO of the IAB. “The essentially flat performance we see quarter to quarter reflects in part cyclical advertising trends. Compared to the trajectory in other media and in the general economy, interactive has outperformed because it delivers a level of accountability unmatched by any other advertising medium.”
Related Reading:
Online Publishers Turning to Ad Networks to Sell Unused Inventory
Internet Advertising Reaches Record High in 2007
IAB Issues Guidelines for Lead Quality
Posted by Nathania Johnson on October 7, 2008 12:02 PM
Comments
Svetlana Gladkova October 8, 2008 3:40 AM
It will be interesting to see what happens in the 3rd quarter. In the last few weeks it looks like advertising has started to really slow compared to the previous two quarters.
Ken October 9, 2008 11:26 AM
I am expecting a decline for the last 2 Quarters. I've been experiencing a lower impression for the last couple months.
MGA October 10, 2008 2:57 PM
I feel that the most important figure from the report is growth of the performance-related deals in advertising. This is what we will see growing rapidly in the next quarter instead of the general decline everyone predicts. And this is where Google will be in a better position again.