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October 6, 2008
Simple Text Ads are Still Most Popular Online Ads
iPerceptions has released data showing which online advertising methods are most popular with consumers.
- 25% are likely to click on simple text ads
- 20% are likely to click on display ads follow
- 20% are likely to click on right banners
- 12% are likely to click on top banners
Video ads remain unpopular, with only 11% of consumers likely to click on them. But if you do use video ads, the audience segment most likely to click on them is the under 25 set, which account for 1/3 of the video ad watching audience
Jonathan Levitt, vice president of marketing at iPerceptions. “Our research shows that inexpensive banner and text ads are still preferred among web consumers. By having a direct dialog with consumers, we are able to know – with certainty – what consumers want and expect from their online experience.”
Related Reading:
Local Online Advertising Does Best on Local Media Sites
Online Ad Spend Intact Despite Weakening Economy
eMarketer Releases Mobile and Online Advertising Projections
Posted by Nathania Johnson on October 6, 2008 1:46 PM
Comments
Dorian October 7, 2008 1:28 AM
Very interesting statistics. I would have thought video would be more popular but I guess the old adage of " simpler the better" still works.
IG webs October 7, 2008 8:09 AM
ahm, i think you mean 0.25% not 25%
also, a display impression is way cheaper than a
search one, offering Reach. if you're selling bicycles in North Long Island your needs are different than if you are launching a new movie nationwide. try to do that with text ads.