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October 2, 2008
SEW Experts: Economic Depression 2.0
Using some past economic low times as historical guides, what can the online world expect in the coming months? In today's building brand equity column, "Economic Depression 2.0," Erik Qualman notes that one likely outcome is a permanent shift from traditional channels to online marketing. Yes, online marketing could reach the highest percentage of marketing spend sooner than any of us imagined.
Posted by Kevin Newcomb on October 2, 2008 12:00 AM
