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September 29, 2008
SEW Experts: Judging PPC Performance: Focus on Conversions
Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. In today's Profitable PPC column, "Judging PPC Performance: Focus on Conversions," David Szetela reminds you that almost every action you take to improve your PPC ad campaign should be based on conversion data.
Posted by Kevin Newcomb on September 29, 2008 12:00 AM
