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September 26, 2008
SEW Experts: When will ROBO's Time Come?
"Research online, buy offline," (ROBO) is the concept that a growing volume of product research is happening online while the majority of buying remains offline in physical stores. A growing number of local search engines are basing their business model on the concept. In today's vertical search column, "When will ROBO's Time Come?," local search expert Michael Boland explores some of the reasons why ROBO features haven't picked up on a mass market level.
Posted by Kevin Newcomb on September 26, 2008 12:00 AM
