« T-Mobile Officially Unveils First Google Android Phone | Main | SEW Experts: I'm a PC, What Are You? »
September 23, 2008
Technorati Releases State of the Blogosphere 2008 Report
Technorati has started releasing the State of the Blogoshpere 2008 report. It will be a couple of more days before the full report is online.
The previous report was release in April 2007, so a lot has changed in the past year-and-a-half. Here are just some of the highlights:
Blogs are now a pervasive part of our daily lives. While there have been a number of studies conducted that tried to understanding the size of the Blogosphere -- both in terms of the number of blogs and blog readership -- all of these studies agree that blogs are now a global phenomenon that is "mainstream."
Technorati cites the numbers from three of the studies, which vary in the details but generally agree that "blogs are here to stay."
comScore MediaMetrix (August 2008)
o Blogs: 77.7 million unique visitors in the US
o Total internet audience 188.9 million
eMarketer (May 2008)
o 94.1 million US blog readers in 2007 (50% of Internet users)
o 22.6 million US bloggers in 2007 (12%)
Universal McCann (March 2008)
o 184 million have started a blog worldwide, 26.4 million have started a blog in the US
o 346 million read blogs worldwide, 60.3 million read blogs in the US
o 77% of active Internet users read blogs
Other findings include this: "All blogs are not created equal." There are only 76,000 blogs with a Technorati Authority of 50 or higher.
The majority of bloggers that Technorati surveyed currently have advertising on their blogs. Among those with advertising, the mean annual investment in their blog is $1,800, but it's paying off. The mean annual revenue is $6,000 with $75K+ in revenue for those with 100,000 or more unique visitors per month.
Four in five bloggers post brand or product reviews, with 37% posting them frequently. And one-third of bloggers have been approached to be brand advocates.
There's lots more data -- and some eye-catching charts like the one above. Check out Technorati's State of the Blogosphere 2008 for yourself.
Posted by Greg Jarboe on September 23, 2008 4:46 PM
Comments
Matt Rhodes September 24, 2008 4:29 PM
I'm not so sure about blogging becoming a more mainstream activity, for me when a trend is completely mainstream it mirrors the makeup of the audience.
the average blogger (according to this research)is 2/3 male, university educated and been blogging for nearly 3 years.
this looks like an early adopter segment and not the mainstream to me.
nonetheless it is interesting to see the segment increasing
Brendan mcnulty October 3, 2008 4:15 AM
The Technorati report is interesting and shows how blogs, and social media more widely, really has entered the mainstream. There's another informative report out this week from MarketTools which also supports this - showing that the US pictures is even more developed than elsewhere.
Based on this data you can estimate that as many as 25m US consumers base their purchase decisions on things they read or see in social media. Impressive stuff.
Matt
FreshNetworks