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September 18, 2008
SEW Experts: 5 Million Users Hate the New Facebook? No Problem
Facebookers are annoyed that their beloved social network implemented a new design. But will their annoyance outweigh the value they get from using the product? In today's building brand equity column, "5 Million Users Hate the New Facebook? No Problem," Erik Qualman considers whether Facebook's brand will be damaged, or emerge stronger than ever.
Posted by Kevin Newcomb on September 18, 2008 12:00 AM
