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September 15, 2008
LinkedIn Launches Targeted Advertising Network
LinkedIn is today launching the LinkedIn Audience Network, a new advertising option that allows highly targeted ads to reach the professional social network's members. The great advantage to this ad network is the ability to target Executives or IT professionals. LinkedIn gathers so much information from user profiles, and this information makes it easier for advertisers to target who they truly want to reach. And users will get more relevant ads as well.
“The message we hear from advertisers is simple: they want mass reach against specific segments of decision-making professionals, and they want their ads to appear in quality environments,” said Steve Patrizi, LinkedIn's Director of Advertising Sales. “The LinkedIn Audience Network offers advertisers one of the most accurate audience data sets available on the web along with the confidence of knowing that their brands will only appear on sites with high editorial standards.”
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Posted by Nathania Johnson on September 15, 2008 9:27 AM
Comments
Jonathon Green September 21, 2008 9:55 PM
Whilst the LinkedIn DirectAds is clearly only in Beta form at the moment, i have two major problems...
1) They appear greedy, only offering PPM and not PPC.
2) As is so often the case, only available in the US. Dont they realise that by opening the network to all their members, across all gegraphic areas, they would open up far greater revenue streams. And sorry, the "at a later date" mentioned in the FAQs just isn't good enough.