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September 15, 2008
SEW Experts: Show Me the Money: Bidding for Profitability
How much should you bid? How do you know if your PPC campaign is working? Setting ad group bid prices at the beginning of a campaign is one of the more challenging tasks for many PPC advertisers. In today's search advertising column, "Show Me the Money: Bidding for Profitability," David Szetela shows that the answers are a snap, once you know the fundamentals.
Posted by Kevin Newcomb on September 15, 2008 12:00 AM
