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September 10, 2008
New Analytics Tool Aids Shift from Print Yellow Pages to Online Advertising
Most of the time when discussions arise about yellow pages advertisers shifting from print to online, the talk is in generalities. But not all markets are the same. Certainly, some have shifted online in greater numbers than others.
An Oregon search marketing company seeks to aid companies in managing their yellow pages across different markets with a new analytics tool.
G5 Search Marketing today launched their Yellow Pages Analytics Tool, which is added to their Local Marketing Platform. The tool provides analysis showing how many customers would be lost by cutting print yellow pages or offset by engaging an online campaign.
"We have clients looking to cut millions of dollars per year in print yellow page advertising,” said G5 CEO Dan Hobin. “The issue becomes when to cut as you don't want to cut too soon. For businesses with multiple locations, every market is different. Our tool enables our clients to cut advertising in major metros while keeping the smaller markets where yellow pages still perform.”
Projections from Borrell Associates have local advertisers shifting $13.1 billion to online advertising from various offline media. A look at average CPMs explains why. The average internet CPM is $3.65 while the average yellow pages CPM is $9.29.
What do you think about this new tool? Let us know in the comments.
Related Reading
Top 10 Yellow Pages Searches According to Yellow Pages Association
Posted by Nathania Johnson on September 10, 2008 11:38 AM
Comments
Is there a way to see a demo of G5's new Tool? Is it only available to their customers? Thanks.
Mary Bowling September 10, 2008 6:35 PM
Hi,
This is good.
Every market is different and there is certainly a need to manage advertising costs across all the markets separately and profitably. Profitability being the operative word.
Regards
Ranjana
Ranjana September 16, 2008 5:44 AM
I have been watching the print media lose its market share. Is this part of the online growth you talk about?
Bob September 19, 2008 11:18 AM
I signed up for online yellow pages. After four months I've yet to get a single phone call, a single lead. If you are considering yellow pages, keep your money in your wallet.
low cost insurance September 27, 2008 1:37 AM
