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September 9, 2008
Google Updates IP Retention Policy; Adjusts Anonymization in Google Suggest
Google is slicing and dicing the amount of time it stores IP addresses. Previously keeping them intact for 18 months, Google is now anonymizing IP addresses at 9 months.
This should make a European Group happier. In April, Article 29 Data Protection Working Party called for search engines to set their data retention at 6 months. The EU requires search engines to set their data retention limit at 18 months.
On another privacy front, Google is addressing concerns about Google Suggest. They're changing the anonymization of user suggestions to 24 hours. Google only takes 2% of search requests as data for Suggest.
Expect the new Suggest data anonymization to be rolled out by the end of the month.
What do you think of Google's updates to their stored data? Do you feel better about privacy? Let us know your thoughts in the comments.
Posted by Nathania Johnson on September 9, 2008 10:43 AM
Comments
I do not use any of the Google products because of Google`s sloppy hideous privacy policy. Also since there are so many google fanboys out there, other companies are copying Google`s disrespectful privacy policy as their standard operation. In return everyone says well you know that is what everyone does as if it is unchallengeable.
Anyways as long as Google offers 100 different services and keeps logs for more than 2 days, data mines I will never use Google. I will also advocate against Google as long as I am alive.
This is not a conspiracy theory matter this is an important issue for future of our societies. Google is just one of leg of the problem that happens to be setting bad example for others.
cerem September 9, 2008 2:37 PM










