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September 8, 2008
Zillow Launches New Ad Network with Consortium of Newspapers
Real estate search engine Zillow.com has announced a new advertising network with its consortium of 282 newspapers from 11 companies. With a reach of over 63 million unique monthly consumers, the Zillow Advertising Network is the largest online real estate advertising network.
Advertisers on both Zillow and the newspapers will have the opportunity to buy from both inventories.
"The Zillow Advertising Network gives local and national advertisers unprecedented access to the largest online audience of home buying and selling consumers available, including the loyal, engaged audiences visiting Zillow and our newspaper partners," said Greg Schwartz, vice president of advertising sales at Zillow. "This affluent and qualified audience of consumers making major home-related purchases is extremely valuable to advertisers and can now be targeted across a range of geographic considerations."
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Posted by Nathania Johnson on September 8, 2008 9:04 AM
Comments
Brett Shaw September 12, 2008 12:18 PM
Brett Shaw from Cyberhomes:
I can appreciate the fact that Zillow is trying to make money and that newspapers are trying to recapture some of their losses. The problem with this is that it is just buying time for the newspapers and zillow is in a way pushing agents away.
Let me explain. With any local area there are going to be a certain number of advertising spots available. There has to be in order for an ad to be posted the pre-determined number of times. So in essence, by opening up these spots for local advertisers from the newspapers (non real estate related), they are limiting the number of ads available to real estate agents.
Why is this a problem? Agents thrive on marketing and exposure. If you limit this, then agents aren't going to spend the money for advertising on Zillow's site. On top of that (if I read correctly), they are wanting to raise the price for the ads? The two in conjunction will not sit well with professionals, who then won't use the site or send others there.