« Ad Network interCLICK Expands to Los Angeles | Main | Google Adds Some Cities to Georgia Maps; Still Can't Find Abkhazia »
September 4, 2008
Obama v. McCain in Online Display Ads, Video Views, and Searches
After two weeks of political conventions, comScore is releasing data regarding activity for the candidates of the two major political parties in the U.S.
comScore has analyzed the online display ad views, website video views, and searches conducted for Senators John McCain and Barack Obama.
Obama leads McCain in online display ad spending and searches conducted. McCain may want to look into competing better in online display ads - if they're working for the Senator from Illinois, something perhaps only his campaign knows. Both numbers probably speaks to Obama being less known as well as his popularity over McCain, which has been demonstrated in the polls.
McCain did begin outspending Obama in search advertising in May and June. Subsequently, the race tightened according to polls. Google has attributed both candidates' primary wins to their search advertising spends.
Here's are the charts from today's comScore release:
Posted by Nathania Johnson on September 4, 2008 11:21 AM
Comments
I am more interested to see the results for Sarah Palin!
bob e September 4, 2008 1:46 PM
These search results (5:1) show that we still know very little about Obama. Compare that to the polling gap and it is very significant.
Bradford September 4, 2008 5:02 PM
Interesting anaysis!! I'm glad that you have done this valuable work. I add an opinion about McCain.
McCain seems like a very dangerous choice of president. His character is not a strong point at all. You see a person who was dragged into the profession of his family --war. He was rebellious because he did not have the courage to stand up and live his own life. I'm not saying that it would have been easy to assert himself and say --I'm going to study literature, not go to wars and kill.
What kind of person when subjected to torture in a war actually PROVOKES his captors? This reckless attitude shows a basic imbalance and it is always aparent whenever you see McCain. When the Vietnamese gave him the chance to leave, he insulted them by not accepting and then provoked them until they "broke" him. This is not the sort of person who should be responsible for the security of the U.S.! McCain has a tendency to swagger and will readily put the entire country at risk.
Andrea Jones September 7, 2008 10:51 PM
