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September 2, 2008
Google Courting Agencies for Advertising Beyond Search
Traditional advertising agencies have long been wary of Google. That's no surprise, really, when a company comes out of almost nowhere to change an entire industry.
And as Google has grown, the search company has expanded beyond search to create revenue streams from other all-too-lucrative advertising mediums.
Now, Google is courting agencies in an attempt to get them to divert those ad spends via Google ad products.
The New York Times features a story about how Google employees set up shop at an agency for a day to expand upon the technology and opportunities the internet giant has to offer. It wasn't a laptop-fest. Google brought couches, bean bag chairs, candy and food. This isn't your three martini lunch on Madison Avenue, but it is making an impression.
Still, many remain wary. They feel Google is just using the ad agencies to get to their clients, with an ulterior motive of stealing them away.
What do you think of Google's efforts? Let us know in the comments.
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Posted by Nathania Johnson on September 2, 2008 11:02 AM
Comments
Yahoo have been making huge similar efforts in Australia recently, spending big on TV commercials and visiting ad agencies all over the country, in an attempt to keep a grip on the 20% market share in search that they still hold here. As a representative told me they were re-active in the past and are now getting more pro-active in their marketing of SEM. It's no real surprise to see google getting proactive about expansion in areas other than search.
Dave September 3, 2008 12:08 AM
Its in the best interest of the ad agencies to better understand the Google model. The Google model works very well and is the way of future advertising.
art September 3, 2008 2:31 AM
