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September 2, 2008
SEW Experts: How Much Are You Spending on SEO?
Organic search results get many more clicks than the paid search results. And, due to the nature of SEO, you're not limited to a certain "budget." So why aren't more companies spending big bucks on SEO? In today's organic search engine optimization column, "How Much Are You Spending on SEO?," Mark Jackson examines some of the reasons for the gap between the benefits of search engine optimization and its share of marketing budgets.
Posted by Kevin Newcomb on September 2, 2008 12:00 AM
