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August 29, 2008
SEW Experts: For Local Search, It's All About the Online-Offline Gap
Though search volume continues to rise and capture a growing percentage of product research, more than 95 percent of actual purchase behavior in the U.S. still takes place offline. In today's vertical search column, "For Local Search, It's All About the Online-Offline Gap," local search expert Michael Boland explains that the need to bridge the gap between the online and offline worlds is a key issue in local search.
Posted by Kevin Newcomb on August 29, 2008 12:00 AM
