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August 28, 2008
Realtor.com Reveals Increase in Local Market Searches
Though the housing sector has been in turmoil for about a year now, last month showed a glimmer of hope with new home sales up 2.4% month over month in July.
Real estate search site Realtor.com is reaping the benefit of the little good news there is out there for the real estate industry. In July, Realtor.com saw increases in searches for certain local markets around the country, and they are:
- Stockton-Lodi, CA 140.9%
- Las Vegas, NV 93.9%
- Fort Myers-Cape Coral, FL 69.5%
- Detroit, MI 51.8%
- Washington, DC-MD-VA-WV, VA 49.1%
As a result, traffic to the site is up 9.5% year-over-year, despite an overall industry traffic slump declining 1% year-over-year.
Related Reading:
Women More Likely Than Men to Begin Real Estate Search Online
The Impact of User Registration on Generating Real Estate Leads
Posted by Nathania Johnson on August 28, 2008 10:18 AM
Comments
Early reports from NAR and local Realtor associations has indicated a rise in home sales from July, and August is looking better, so greater search results are not so much a surprise. What does strike me is that these markets happen to be ones which have been hit hard by foreclosures. Are consumers sensing that a good deal may be at hand? It does show that RE professionals should be on their game, and look into driving this search traffic to their sites.
Frank Schulte-Ladbeck August 28, 2008 11:51 AM
