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August 22, 2008
Implications of Google's AdWord Changes
Google quietly announced the changes to AdWords on Thursday through their blog. Last day of Search Engine Strategies conference may have been a strategy in itself.
I had not heard of this during the conference - though it was a hectic one to say the least.
But from what I have read, Google is about to turn back on all inactive keywords - that is a lot of accounts that will suddenly see a spike in spend. So long as the bids are low enough it may not be too big of an impact - but if the rest of the words in the account have a high default bid it could be creating some major spends.
Add to that that we are now seeing bids required to occupy front page positions, it sounds like a push to the former Overture bidding system - is being attempted.
Google has become a lot more aggressive in its promoting of its products. The new Ad Placement tab was a major effort to reignite interest in the content network. Is this an attempt to ignite bidding on the main paid search listings?
We need to make sure we are not going through another let the customers paying for our tweaking of minimum bids. Now that many people leave terms that have gone inactive still in their groups, this turn on could net Google a nice spike in income.
Add that to the spike in CPCs when bidding for front page takes off and I think the shares I have in Google will be going up a little in the near future.
Posted by Frank Watson on August 22, 2008 6:23 PM
Comments
Hi Mr. Miles,
Maybe this is also why our cost has increased.
I will keep working on Google with Wing and determined to get this cracked however need some time and good tools to help out.
Thank you!
Annie
Mr. Miles August 26, 2008 12:45 AM
Hi,
FYI. Maybe that is why our cost has gone up also.
Annie
Wing August 26, 2008 12:48 AM
Hi,
I don't see a spike in the inactive keywords as of now. Thanks for the tip. Will do a clean up.
For some of the important keywords even with a bid value of $3, I can't seem to secure a position within top 5, my ads are in 6th or 7th position. With so much of competition it is getting difficult to buy Keywords:( and still maintain a positive ROI
Regards
Ranjana
Ranjana August 26, 2008 2:56 AM
For me, the big impact is the per query quality score. This leads to more ambiguity with reporting on keyword success. For someone who believes that accurate analytics underpins search success, Google showing my ad when they want is something that terrifies!
Richard Hartigan August 26, 2008 6:10 AM
I think the concentration on top bids is pushing towards a throwback to the old Overture system
AussieWebmaster August 26, 2008 4:39 PM
