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August 18, 2008
HelloMetro Wins Trademark for 'Hyperlocal'
HelloMetro has also won trademark approval for the term Hyperlocal. HelloMetro now uses the term to describe their search results on HelloLocal.com and hopes to maximize the term in the internet advertising space.
If the industry isn't careful, even more of these widely used terms could also become trademarked. Earlier this year, we learned that Jason Gambert applied to trademark 'SEO.' Many marketers took the opportunity to address the U.S. Patent office in order to derail the effort.
Do you think HelloMetro should have been awarded this trademark? Sound off in the comments.
Posted by Nathania Johnson on August 18, 2008 10:50 AM
Comments
Clark Scott August 18, 2008 8:28 PM
It's an emerging term that the industry is now using, but you're just now trademarking??
It wouldn't have been squatting if you had trademarked it years ago when you say you first used it. Now I'm not so sure.
Chris August 22, 2008 12:04 PM
I can't help but think Scott Clark is full of beans on this.
He is most definitely squatting and his sites have very questionable ad content.
PBS September 30, 2008 4:05 PM
Hello,
I wanted to add a quick word before people may get the wrong idea. We are not squatters.
We have used the word Hyperlocal for years to explain how we take all our local internet data and drill down to the City, Zip Code and then the Neighborhood level. We are using HYPERLOCAL on our websites to identify the service of advertising/providing information on the goods and services of others that are of local interest, not just any information (e.g., news). We are not claiming stake to the term all the wonderful journalist use in bringing us "Hyperlocal News" stories.
Many websites claim to be "Local" by slapping up Yellow Page data and Ads at just the city level. We take multiple streams of local data, blogs, reviews, and yellow page data then plot it down to your zip code and neighborhood.
Thank you,
Clark Scott
CEO, HelloMetro Inc.
About Us:
http://www.hellometro.com/about.cfm
Press Releases:
http://www.hellometro.com/News.cfm