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August 11, 2008
SEW Experts: Dynamic Keyword Insertion: Friend or Foe?
Dynamic Keyword Insertion (DKI) can sometimes help improve ad campaign results. But you'd be surprised how often it's a bad move.In today's Profitable PPC column, "Dynamic Keyword Insertion: Friend or Foe?," David Szetela shows that indiscriminate use of DKI can result in generic ad copy and diluted messages that fail to match the searcher's intent or need.
Posted by Kevin Newcomb on August 11, 2008 12:00 AM
Comments
neil September 12, 2008 12:22 AM
Thank you! Sooo many people fail to point out the problems with DKI...
1) DKI doesn't increase the revelancy of your ad.
2) It can lead to poorly written ads.
3) Tracking sales copy changes and performance becomes difficult